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From the 1960’s the sport of motocross has developed, and from the start O’Neal has been one of the pioneers and innovators of MX clothing. Jim O’Neal was an MX rider during the birth and initial growth of the sport. Jim was driven by a need to help his fellow riders (and himself) achieve more on bikes with equipment that was designed specifically for their needs. These same ideals inspired O’Neal to enter the mountain bike market in Europe and the USA in the late 80s.

Right from the start product development was a central part of O’Neal’s philosophy. The types of bikes people were riding, and the tracks they chose to explore, heavily influenced what products O’Neal made. From the beginning O’Neal looked to leading manufacturing processes and material technology to assist and protect riders who were seeking to push the boundaries of what a man (or woman) on two wheels could do. This philosophy is still very much central to O’Neal’s product development today. O’Neal’s first foray into mountain biking came in the 1980s with both the launch of AZONIC and, for the first time, O’Neal MTB-specific specific: clothing, protective equipment, and accessories. The sport was growing and there was a real need for riders to push themselves and their bikes further. O’Neal’s dedication to the sport of MTB and product development was hugely successful. O’Neal is proud to be able to say we have helped grow and evolve the sport. Today, O’Neal is focused on Downhill and Freeride, staying true to its roots. Increasingly the brand is broadening to focus on the needs of Enduro and Trail Riding. Over the last couple of years, O’Neal’s product range has developed to reflect this. O’Neal understands what it takes for riders to stay at the top of their game. We support riders so that they can do what they do best and strive to contribute to the sports of MX and MTB as they continue to progress.