Their mission? Helping people capture and share their lives. How do they put it into practice? By making innovative creative tools that no one else is crazy enough to build.
In 2015 they founded Insta360 because they wanted a better way to share experiences. They were looking for a spherical camera that would allow them to share great moments with people anywhere in the world, not just snapshots or partial glimpses, but full and engaging moments. When they couldn't find the right equipment to realize this vision, they decided to build it themselves. They haven't stopped building since then.